Septembers of Shiraz
Septembers of Shiraz
Available June 24
Based on true events, Septembers of Shiraz follows a secular Jewish family caught in the turmoil of the 1979 Iranian Revolution. When Isaac (Brody) is suddenly arrested, his wife (Hayek) is left to make sense of what happened.
Selling Points
Stars Academy award-winning actor Adrien Brody, and Academy Award Nominees Salma Hayek and Shohreh Aghdashloo
Premiered at the 2015 Toronto International Film Festival
Based on the critically-acclaimed and best-selling book by Iranian American author Dalia Sofer
Director:
Producer:
Genre
Drama, Thriller
Starring:
Salma Hayek
(Frida, “30 Rock”, Grown Ups 2)Adrien Brody
(The Pianist, The Grand Budapest Hotel, “Breakthrough”)
Marketing Plan
Theatrical
Release on 10 theatres in top 20 DMAs. Target markets include Los Angeles and NYC to activate national publicity
Talent Engagement
Work with talent to secure account visits/meet-and-greets pending availability
Other
Secure select festival placement pre-release to secure pre-release buzz / positive press
Host select WOM screenings pre-release targeting the Persian Jewish community
Look at partnering with appropriate venues (i.e. Holocaust Museum) to host press day or WOM screening
PR
Raise awareness via asset exclusives and syndication (trailer, clips, images), as well as talent interviews and editorial features (pending availability) across National TV, Radio, Print and Online media
Social Media
Highly targeted paid social campaign week of launch to direct fans to an account for purchase
Work with talent and engaging fan pages on social media to support launch date, host giveaways (i.e. copies of the book, digital copies of the film), post assets and generate buzz to new audiences for the film
View Septembers of Shiraz on IMDb